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Styling for campaign LAAEL bags

The briefing by designer Elja Lintsen was to capture the collection and its muse with styling. The collection of bags is inspired by 1940s western heroines and cowgirls. Representing a wild world with a chic edge, eliciting an image of a strong and nonchalant woman. A collection that strikes an exciting balance of tough and subtle, wild and the sensual.

Photography: Sanja Marusic | Model: Yoyo | Hair & Make-up: Jennifer Mackintosh