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Styling for campaign LAAEL bags

The briefing by designer Elja Lintsen was to capture the collection and its muse with styling. The collection of bags is inspired by a fourties androgynous aesthetic, where boy meets girl. Elegant yet relaxed tailoring, translated into simple bag shapes where a sharper more graphic take on the design takes the lead. Lintsen is inspired by women embracing their paradoxes. This is reflected in the collection, by mixing patterns and combining a juxtaposition of colours that look unexpected. Adding a certain masculinity and boldness, while also mixing in soft femininity. Creating a collection with a strong and elegant look, yet with a nonchalant appeal.

Photography: Sanja Marusic | Model: Felice | Hair & Make-up: Jennifer Mackintosh