Art Direction for LAAEL campaign summer '14 collection by bag designer Elja Lintsen
The briefing was to capture the collection and its muse. The collection is inspired by a fourties androgynous aesthetic, where boy meets girl. Elegant yet relaxed tailoring, translated into simple bag shapes where a sharper more graphic take on the design takes the lead. Lintsen is inspired by women embracing their paradoxes. This is reflected in the collection, by mixing patterns and combining a juxtaposition of colours that look unexpected. Adding a certain masculinity and boldness, while also mixing in soft femininity. Creating a collection with a strong and elegant look, yet with a nonchalant appeal.
Art Direction: Thomas Voorn | Model: Felice Veen | Hair & Make-up: Jennifer Mackintosh Photography: Sanja Marusic