Styling & Photography cover logo for ELLE Magazine
Inspired by my work Dutch ELLE Magazine commissioned Studio Thomas Voorn to create a spin-off from my Garment Graffiti letters mixed with the Herbarium patterns. The briefing was to replace the cover logo letters by exactly the same ones but made of greenery, to suit that month's theme. After a pitch of more then ten different styles of letters as sketches, the editors chose the hay letters. These were fine tuned and photographed again at my studio, and published on the cover of the May issue.
ELLE pitched to use the letters again for another cover a year later, this time it became runner up. A few examples of the ELLE letter sketches are shown here, as well as the published cover letters and the cover that became runner up.